VP, Analytics - CRM/martech

15+ years in analytics, including significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment.

Hands-on experience with tools such as SQL, Python, R, BigQuery, Google Analytics, Salesforce, Adobe, or comparable platforms.

Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing).

Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing).

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

WPP.com

.

Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as a Senior Director, Analytics and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact!

What will your day look like?

As our new Senior Director, Analytics, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment.