Reputation Insights Lead

Bachelor's degree in Communications, Marketing, Data Science, Statistics, Social Sciences, or a related analytical field.

8+ years of experience in a role focused on reputation management, sentiment analysis, market research, or a similar data-intensive communications function.

Proven expertise in identifying, implementing, and leveraging technical solutions for comprehensive data collection and analysis, including media monitoring platforms, social listening tools, and survey software.

Experience with news or media organizations, with a particular focus on engaging audience.

Experience extracting valuable insights from complex and often ambiguous datasets, skillfully separating critical signal from noise in high-volume information environments.

Strong foundational knowledge of data structuring, management, and visualization principles, ensuring data integrity and clear presentation.

$180,000

—

$195,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

Data Collection & Integration: Identify and implement technical solutions for gathering reputation-related data from diverse sources, including social media, news articles, forums, surveys, and feedback from Times journalists and colleagues. This includes leveraging and integrating sentiment analysis tools, media monitoring platforms, and other relevant technologies.

Data Structuring & Management: Develop and maintain structured frameworks for organizing and categorizing data about how our audience and others see and engage with our journalism, ensuring consistency and accuracy for ongoing analysis.

Sampling & Survey Design: Apply foundational knowledge of sampling methodologies to ensure representative data collection about our journalism and audience. Design and execute effective surveys to gather targeted insights on specific reputation drivers or perceptions.

Analysis & Reporting: Conduct rigorous quantitative and qualitative analysis of data about our audience-journalism audience nexus to identify trends, emerging issues, and key drivers of sentiment. Develop clear, concise, and compelling reports, presentations, and dashboards for newsroom colleagues and others to communicate findings and recommendations to various stakeholders, including leadership, editorial, and communications teams.

Strategic Insights: Translate data-driven insights into actionable recommendations for communications strategies and operational improvements aimed at enhancing The New York Times' reputation and showing how and why the newsroom pursues best-in-class independent journalism.

Executive Communications: Communicate clear, timely, and strategically relevant reputation findings about our audience, our work and other priorities to senior leadership in appropriate formats to drive informed decision-making.

This role will report into the newsroom Director of Audience.