Manager, Account Based Marketing

This individual will align with the enterprise sales team, focusing specifically on the finance & banking vertical, and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey.

Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.

This individual will own and drive the strategy for enterprise marketing playbooks, and strategic ABM, driving their sales team to success and ROI.

They will be a key partner to our most strategic sellers, relied upon as a marketing guide and trusted advisor to the team and a key leadership voice representing the Enterprise business amongst the broader Marketing organization.

8+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).

Preferred four years experience marketing to the finance and banking vertical.

Sets the marketing and ABM  program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization within the enterprise finance & banking vertical.

Create scalable, impactful campaigns and playbooks that drive revenue throughout the enterprise demand cycle - from brand awareness, to discovery, to customer upsell and retention.

Manager to manage the ABM budget, inclusive of hospitality planning, demand gen spend, content syndication, gifting, etc.

Work closely and in tandem with the marketing operations and demand gen teams to develop and implement account based technology, reporting and measurement strategies.

Potential to lead a Field Marketing team in the future and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance.

Use ABM technology such as DemandBase, website personalization tools, gifting platforms, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.

Bandwidth

, a prior “Best of EC” award winner, is a global software company that helps enterprises deliver exceptional experiences through voice, messaging, and emergency services. Reaching 65+ countries and over 90 percent of the global economy, we're the only provider offering an owned communications cloud that delivers advanced automation, AI integrations, global reach, and premium human support. Bandwidth is trusted for mission-critical communications by the Global 2000, hyperscalers, and SaaS builders!

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