Head of Product Creative

7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences

Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work

Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders

Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment

Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience

Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen

Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration

Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design

Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision

Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft