Paid Media Specialist

3+ years of paid media experience

Nice to have:

Hands-on platform experience

with Google Ads (Search, Display, Performance Max), Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager; programmatic and streaming/OTT experience a plus.

Strong fundamentals

The typical base salary for this role is $70,000-$80,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. \u00A0

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Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process. \u00A0

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Own end-to-end paid media strategy and execution

across Google Ads (Search, Display, Performance Max), Microsoft Advertising, LinkedIn, Meta, and streaming/OTT platforms \u2014 using AI-augmented workflows to accelerate research, audience analysis, competitive intelligence, and campaign setup while applying your strategic judgment to ensure performance.

Build, launch, and optimize campaigns

across the full funnel, managing bid strategies, audience targeting, ad creative direction, A/B testing, and daily budget optimization to hit client KPIs.

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