Senior Specialist, Media Strategy

1–3+ years of full-time experience in digital media optimization.

Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.

Strong understanding of YouTube/Google Ads and the nuances of video-first activation.

Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.

Proven ability to move beyond execution into "Activation Strategy"—understanding how creative, data, and platform algorithms work together.

Healthcare/Dental/Vision

Base Salary: $73,500 - $85,000

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

As a Senior Specialist, Media Strategy, you will be the primary architect of multi-channel media plans and the project lead for their execution.

You aren't just looking at platform dashboards; you are looking at the client’s "big picture."

The ideal candidate has the "Media Savvy" to know how Meta and Search function, but the rigor to manage complex account structures (e.g., Franchise/Multi-location) and high-touch client relationships without letting a single detail slip through the cracks.

Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.

Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.

Go beyond basic metrics to analyze the "so what." Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.

The Media Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals. They’re home to ad operations, campaign project management, and overarching client planning.