Sr. Manager, Web Strategy

5+ years leading integrated web strategy and complex programs (B2B preferred)

Proven ability to influence and drive cross-functional initiatives

Experience managing and mentoring web and UX teams

Strong analytical skills with hands-on experience in CMS, testing tools, and analytics platforms

Working knowledge of web technologies (HTML/CSS/JS), SEO fundamentals, and site architecture

Comfort operating in a fast-paced, high-growth environment

BambooHR is seeking a leader to join our marketing team supporting all things Web. In this role you will help define and execute the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on BambooHR.com This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross-functional web strategies in a results-driven environment. You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

You will:

Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.

Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.

Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.

Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.

A

Great Company Culture

that has been recognized by multiple organizations like

Inc

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