Lead Product Marketer, Developer Products

Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.

Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.

Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.

Experience developing positioning, messaging, and narratives for emerging or evolving product categories.

Data-driven approach to measuring adoption, engagement, and launch effectiveness.

Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations.

Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.

Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.

Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.

Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.

Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.

Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.