Product Marketing Manager, Gusto Wallet

5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.

1-3 years experience working with lifecycle marketing

Experience using customer insights and data to inform segmentation, messaging, and manage experiments

Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze

Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams

Strategic thinking combined with a “roll up the sleeves” doer attitude

We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!

Understand the market

: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.

Create Positioning, Messaging, and Packaging

: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.