Customer Lifecycle Marketing Manager

Financial Services industry experience

– understanding of the regulatory and commercial landscape (or experience in telecoms, utilities or other comparable industries)

Experience across multiple digital channels

– including video, display, social, radio, press, email, and DOOH

Leading campaign delivery end-to-end

– managing the campaign delivery lifecycle from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution

Creating brilliantly effective campaigns

– developing campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality

Working collaboratively across Marketing

– partnering with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks

You'll work collaboratively with key stakeholders from across the UK as part of the UK Retail Banking performance marketing team. You'll be aiming to drive performance acquisition and customer engagement, executing best-in-class creative and contact strategies across a range of (mostly paid) digital and direct channels.

You'll build strong working relationships with UK Digital, Product and Marketing teams, as well as various external agency partners.