Manager, Growth Analytics

3+ years of experience in data reporting, analytics or ad research

Understanding of measurement resources across media planning and placement

Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions

Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables

Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics

Understanding of current state-of-the-industry norms, tools and innovations

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

The Manager, Growth Analytics, plays an integral role in leading insight generation and research consultation for the agency and advertiser client. This role is responsible for actively supporting development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate.

The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.

Manage data ETL to analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity)

Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends

Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results