Social Lead

You will launch and own Hers organic social presence in Australia across Instagram, TikTok, You Tube.

Reporting to the Head of Content, your mission is to launch and grow Hers social channels as powerful drivers of brand favourability, education, trust, and traffic—while also ensuring the execution of the content that makes it happen.

You'll develop the organic social strategy as well as execute it, manage our day-to-day presence, create platform-native content, engage with our community, and ensure that every post, story, and comment reinforces that Hers is the most supportive partner in women's health.

You're not just posting content—you're building relationships, educating our audience, and creating a community that feels connected to our brand.

At Hers, we believe organic social is where we build trust and deepen relationships with our patients.

Your success is defined by your ability to launch the brand in Australi and grow engaged, loyal communities on Instagram and TikTok that drive real business outcomes—increased brand favourability, improved trust metrics, educational impact, and meaningful traffic to our site.

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global

Supported over 350k patients living with obesity across our 5 markets