brinkshome
Manager, Customer MarketingUnited States
Requirements
5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business model.
Proven track record of driving revenue growth, upsell performance, and retention improvements at scale.
Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting.
Strong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendations.
Demonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance).
Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar tools.
Compensation & Benefits
Brinks Home recognizes the value of benefits for you and your family and offers a comprehensive and competitive benefits program, including:
Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program.
To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page.
Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type in accordance with applicable laws.
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"hiringOrganization": "Brinks Home",
Responsibilities
The Manager, Customer Marketing owns the end-to-end lifecycle marketing strategy for Brinks Home\u2019s 800k+ customer base, driving engagement, loyalty, revenue expansion, and retention within a recurring revenue (RMR) home security business.
This role is responsible for shaping and executing data-driven lifecycle programs across onboarding, engagement, upsell, moves, revenue expansion, and churn prevention.
The ideal candidate combines strong strategic thinking with operational excellence and can lead a team while influencing cross-functional partners across Customer Experience, Product, Operations, Analytics, and Finance.
Success in this role requires the ability to translate customer insights into strategy, drive performance through others, and confidently represent customer marketing at the leadership level.
Lifecycle Strategy & Customer Growth
Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention.