Senior Digital Experience Lead

You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics.

You rally cross-functional teams around a shared vision and use data to build consensus.

8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies

Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences

Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making

Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

The Senior Digital Experience Lead, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM.

This role sits between marketing strategy and digital execution—defining what buying group journeys should be, not how they're technically configured.

You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules.

You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life.

Define digital journey strategy for AI, IT, Employee Experience or CRM audiences—including stage definitions, progression criteria, and success metrics

Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.