Demand Generation Manager (Canada)

4+ years of experience in B2B demand generation, digital marketing, or ABM.

Experience managing multi-touch campaigns and nurturing complex buyer journeys.

Strong knowledge of marketing automation and CRM systems.

Analytical mindset with the ability to interpret campaign data and optimize for performance.

Collaborative approach with proven success working cross-functionally with field and partner marketing teams.

Competitive equity in a well-established cybersecurity company

Unlimited PTO with a 15-day minimum, observing major CAN holidays

Latest tech equipment and budget for your personalized setup

Remote-first culture built for distributed teams

The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

This role owns execution and optimization of Panther’s digital demand generation engine.

The focus is on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers.

This person will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution.

Plan and execute integrated digital demand generation campaigns

Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)

Own organic social media execution and growth

Panther makes security teams smarter and faster than attackers.

We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions.

Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide.

Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work.