sharegateen

Senior Public Relations Advisor (12-month contract)

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At a Glance

Location
Canada
Work Regime
remote
Posted
2026-07-28T15:57:25-04:00

Key Requirements

Domain Knowledge

  • Media

Benefits & Perks

Health Insurance

$111k–$139k Family health insurance + telemedicine + annual wellness budget

Requirements

Strong writing and editing across formats, from press releases to executive messaging, able to produce clear, compelling content with a point of view;

Established media relationships and hands-on experience pitching stories, coordinating interviews, and managing media inquiries, plus experience managing external PR agency partners;

A strategic instinct for creator and influencer programs, and a genuine interest in using PR to shape how ShareGate gets surfaced through LLMs;

Most of this sounds like you?

Responsibilities

ShareGate has built a PR strategy that is becoming a real competitive advantage in AI search, the channel where buyers increasingly discover and vet migration and governance tools.

You will own the model day to day, direct external agencies, and advise GTM on where to invest, rather than waiting to be told what to execute.

The role is focused on ShareGate, with occasional support to broader Workleap corporate communications initiatives such as award submissions (for example, Best Managed Companies).

Run and optimize the earned-press engine, keeping it pointed at competitive gaps and at plays that improve how LLMs perceive ShareGate.

This covers press releases, executive bylines, story pitching, interview coordination, media inquiries, and the byline pipeline.

You brief ShareGate's external PR agencies, review their output for quality, and hold them accountable to shared KPIs.

Team

As the voice of earned engine, you sit within a four-person team in marketing. PR lives right next to content, because good stories and good coverage should never be strangers. In this team, we own the strategy instead of waiting for direction, show up with recommendations instead of open questions, and use AI like an actual teammate. We move quickly, feedback is direct and constructive, wins get shared out loud, and we retro on how we work, not just what we ship. If you like autonomy, a real seat at the table, and a fast, candid room where every voice counts, you'll feel right at home.

The dividing line: PR owns the earned strategy, Content owns the owned strategy, Lifecycle owns communities. GTM decides where to go based on your recommendations.