Sr. Associate, Performance Marketing

3+ years of media buying experience within paid social.

Strong command of the qualitative and quantitative aspects of paid media.

A keen eye for creative content and current marketing trends.

Working understanding of marketing analytics, QA, and optimization best practices.

Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus.

At Viral Nation, compensation is structured, performance-led, and market-aligned.

Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require.

Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.

Build and traffic campaigns accurately, owning self-QA before every launch.

Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager.

Support media planning with actuals, reallocations, and audience execution against the strategic media plan.

Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.