SVP, Growth Analytics

Extensive working experience with:

Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.

The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.

Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)

Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution

Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Responsible for leading and developing multi-disciplinary media analytics teams in a marketing or media agency context, developing world class analytics solutions. Responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of their team.

Strong experience in digital media (including integration of search and social) and traditional media, with knowledge of site side analytics an advantage. Adept at working with all aspects of the media technology ecosystem. Ability to understand that media’s impact is enhanced by strong creative—and that it’s analytics’ role to help steer bot

Responsibilities

Lead definition of digital media best practices internally and across the network on a global basis

Leadership of a regional office analytics team including hiring, development, and retention.

Management of the team’s scoping and staffing in conjunction with media planning teams