Director of Demand Generation

5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.

Experience in a high-growth startup or technology company is strongly preferred.

Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)

Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.

Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)

Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Remote-First:

We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.

Competitive Compensation:

We believe in hiring the best and paying accordingly. You’ll receive a

competitive salary that reflects your impact and expertise.

Paid Time Off:

As the Director of Demand Generation, you’ll architect a modern demand engine that scales with us as we grow and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll launch high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, and deliver measurable revenue impact. If you're looking to own a key lever of growth and help define what great GTM looks like in our category, we’d love to meet you.

Strategy & Program Design

Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.

Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.

Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency.

ApartmentIQ

is the all-in-one data platform powering smarter decisions across multifamily—covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company,

MavenAI

, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.