Sr. Consumer Insights and Analytics Manager - Liquid

Education / Experience

Bachelor's Degree in a related field required, MBA or equivalent experience preferred

5+ years Consumer Insights experience with a minimum of 3 years in a CPG or Retail capacity

Experience managing strategic consumer research projects and vendor partners across a variety of methods and applications

Strong quantitative and analytical acumen with experience and savviness using and interpreting Panel data (Numerator preferred) to draw behavioral insight

Excellent communication and storytelling skills with proven ability to synthesize insights visually into what’s most important, galvanize stakeholders and create an insights-driven culture

Consumer Research & Analytics

Understand strategic business needs both stated and unstated to develop, manage and execute a consumer insights & analytics learning plan that identifies and shapes opportunities to drive growth

Leverage multiple quantitative insights generation methods and tools including primary research (DIY & full-service) as well as consumer panel data (Numerator preferred) to provide holistic behavioral and attitudinal insights that guide brand strategy, communication and execution; additional qualitative research design experience a plus

Be an advocate for the Consumer Insights discipline identifying capability opportunities and recommendations; exercise openness and creativity developing novel insights approaches to interesting business questions.

Synthesis & Integration

Integrate data from primary and secondary sources to provide a holistic view of the trends, shifts and key insights that will impact consumer behavior to guide strategic choices