Field Marketing and ABM Manager

This individual will align with a designated Sales team and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey.

Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.

At least four years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).

Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.

Comfortable working with a lot of different marketing tools/software; Marketing automation experience preferred

Marketo and Salesforce experience preferred

Ownership and responsibility for keeping pulse on sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to  build and advance pipeline.

Create and execute a strategic marketing plan that ensures messaging and campaign consistency designed to drive engagement with new prospects and achieve overall revenue and pipeline growth targets

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs,  content marketing; events; direct mail, social media

Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions

Partner with sales reps to understand ideal customer profiles, top target target accounts, and implement ABM strategy to engage and advance those target opportunities, holding sales partners accountable as it pertains to campaigns and pipeline build success

Help measure ongoing sequences to ensure optimization of outreach efforts and at the appropriate stage of the buying cycle

Bandwidth

, a prior “Best of EC” award winner, is a global software company that helps enterprises deliver exceptional experiences through voice, messaging, and emergency services. Reaching 65+ countries and over 90 percent of the global economy, we're the only provider offering an owned communications cloud that delivers advanced automation, AI integrations, global reach, and premium human support. Bandwidth is trusted for mission-critical communications by the Global 2000, hyperscalers, and SaaS builders!

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