Social Media Manager

7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.

Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.

Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.

Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.

A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.

Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.

Gusto is hiring a Social Media Manager to own organic social strategy and execution across our brand channels.

This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record.

Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.

Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.

Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.

Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.