Paid Media Performance Specialist

What is the ideal profile for this position?

University degree in Marketing, Business, or equivalent, with 3 to 5 years of hands-on experience in SEM and Paid Social (agency or client-side).

Certified in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics.

Strong expertise in campaign setup, optimization, and performance improvement (CPC, CPA, keywords, negatives, bidding tools).

Experience with tracking and measurement tools including Google Tag Manager and conversion/phone tracking (assets).

Highly analytical and strategic thinker, able to turn data into clear insights and recommendations.

You will be our in-house expert in paid media performance, responsible for optimizing digital advertising investments to generate qualified leads across our North American franchise network. You will bridge strategy, execution, analytics, and cross-functional collaboration to support business growth.

Own and optimize lead generation performance across Google Ads, Microsoft Ads, and Meta Ads for multiple markets and audiences.

Manage bidding strategies, budgets, and pacing to maximize conversions and cost efficiency (CPA, CPC, ROAS).

Design and execute A/B tests across ads, creatives, audiences, and landing pages to continuously improve results.

Monitor full-funnel performance including post-click behavior, call tracking, conversions, and CRM outcomes.

For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada".