Product Marketing Manager, Lifecycle & Engagement

2–3 years of experience in lifecycle marketing, CRM, or product marketing — ideally at a health tech, digital health, or consumer subscription company

Hands-on experience with Customer.io (required) — including building behavioral triggers, segments, and multi-step campaign flows

Proven ability to design and execute campaigns across email, SMS, and push notifications

Strong understanding of conversion funnel optimization and churn reduction strategies

Experience writing clear, compelling copy for diverse audiences — from patients to clinical professionals

Comfort working with data: pulling segments, interpreting campaign metrics, and making optimization decisions

We are looking for a data-driven Product Marketing Manager to own lifecycle marketing and user engagement across Mochi Health's core product surfaces; patient experience, provider portal, and pharmacy portal.

This role sits at the intersection of product, marketing, and CRM, and is responsible for building the communication infrastructure and campaign strategies that drive conversion, retention, and long-term engagement across our user base.

You will be the go-to owner of our Customer.io instance, designing and executing multi-channel lifecycle programs (email, push notification, and SMS) that meet users where they are, whether they're a patient starting their weight loss journey, a clinician managing their panel, or a pharmacy partner processing prescriptions.

Own and operate Mochi Health's Customer.io instance end-to-end, including audience segmentation, campaign architecture, and deliverability management

Build and optimize lifecycle programs across the full user journey — onboarding, activation, engagement, re-engagement, and retention — for patients, providers, and pharmacy partners

Design and launch multi-channel campaigns spanning email, SMS, and push notifications, with a consistent and cohesive messaging experience across touchpoints