Manager, Performance Marketing

B2B SaaS experience in performance marketing or paid media

Proven leader with a track record of developing teams while maintaining hands-on technical credibility

Proven track record managing and scaling paid acquisition programs with measurable impact on pipeline and revenue

Deep hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

Strong command of paid search fundamentals, including keyword strategy, Quality Score, smart bidding, and negative keyword management

Data-driven mindset: fluent in ROAS, LTV:CAC, CAC payback, and MQL-to-SQL rates, with experience building or analyzing attribution models

The base compensation range for this position is

CAD $108,000 - CAD $162,000.

This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery. We typically target the

accomplished

level when hiring externally. At this level, individuals bring relevant experience in the role, demonstrate strong job-related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp-up while still having meaningful opportunity to grow.

Compensation at 7shifts is performance and growth-driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your specific placement within this range is based on your job-related skills, knowledge, and experience, as well as our internal equity assessment. We are always happy to discuss our approach throughout the hiring process.

Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels - setting channel mix, budgets, and bidding to hit CAC and pipeline targets across SMB and mid-market segments

Lead, mentor, and grow a team of performance marketers by setting clear KPIs, establishing accountability, and supporting ongoing development

Build and manage a rigorous testing framework across creative, copy, audience, and landing pages, with a bias toward speed and statistical rigor

Oversee attribution modeling and conversion tracking end-to-end, partnering with Data and Engineering to ensure accurate, full-funnel measurement

Drive full-funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign-up flows

Partner with Content and Brand to brief, review, and refine ad creative through a performance lens