Manager, Performance Marketing

4-6 years of performance-driven digital marketing experience, with deep expertise in Paid Social and strong working knowledge of Paid Search; Programmatic experience is a strong asset.

Proven experience managing and developing high-performing media buying teams, with at least 2–3 years in a leadership role.

Demonstrated ability to lead complex, multi-channel campaigns from strategy through execution, with a strong focus on ROI and performance outcomes.

Strong understanding of attribution models, conversion tracking, and measurement frameworks (e.g., platform attribution vs.

GA, incrementality, lift testing), with the ability to guide measurement strategy and troubleshoot discrepancies.

Hands-on experience managing vendor and platform relationships (Meta, TikTok, Google, etc.), ensuring regular check-ins are in place to support account growth and performance improvements.

Lead the development and execution of full-funnel, cross-channel paid media strategies that align with client business objectives and drive measurable impact.

Own campaign performance across Paid Social (primary), Paid Search, and Programmatic, ensuring best-in-class execution, optimization, and reporting across all channels.

Translate client goals into sophisticated media plans, balancing audience strategy, budget allocation, and channel mix to maximize efficiency and scale.

Act as the senior strategic lead on accounts—guiding optimization frameworks, identifying growth opportunities, and ensuring campaigns consistently meet or exceed KPIs.

Oversee and elevate campaign analysis by synthesizing performance data into actionable insights, strategic recommendations, and clear client narratives.

Manage and strengthen client relationships, serving as a trusted advisor while also overseeing vendor and platform partnerships.