Director, Ad Solutions GTM

12+ years in digital advertising, with significant leadership experience in product marketing, solutions, GTM, or ad product strategy at a scaled ads platform.

Proven track record operating as a senior cross-functional leader across Product, Marketing, Sales, and Legal.

Experience building verticalized ad solutions or outcomes-based products (store visits, foot traffic, purchase lift, household audiences) from the ground up, not inheriting a playbook.

Strong product sensibility paired with commercial acumen.

You understand how products get built and how they get sold, and you move fluently between both conversations.

A history of influencing roadmap direction, not just executing against it.

Competitive pay and benefits

Medical, dental, vision, life and disability insurance plans (100% paid for employees)

401(k) plan with company matching program

Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being

Flexible PTO, 13 company-wide days off throughout the year

Winter and Summer Weeklong Synchronized Company Shutdowns

This is the connective tissue between Life360’s Ads Product and the market.

You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped.

The ads business is early and the opportunity is wide open.

Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers.

Own End-to-End Product GTM Strategy and Execution.

Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption.

Life360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Ads Sales & Marketing and Ads R&D, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life. The team moves fast, operates with a builder’s mindset, and is creating infrastructure, partnerships, and revenue that didn’t exist before. This role sits at the center of that build, connecting what we make to how we win in market.

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit

life360.com

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Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.