Senior Marketing Manager, Lifecycle

5-8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions.

Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention

Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks

Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration

Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Comprehensive healthcare

You will join a talented Marketing team contributing to user growth and retention for global user base, including our key markets

This role will also contribute to the creation and scaling of our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem

Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes.

You should have proven experience running campaigns end-to-end, from planning to iteration

Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives

User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics