Senior Manager, SEO / AEO

5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company.

Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them.

Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click.

Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues.

Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs.

Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there.

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.

Flexible work schedule

Opportunity to make a real impact every day

Work with a dynamic and growing team

Unlimited PTO

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.

You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs).

You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis.

Every strategy decision, content brief, and technical specification you produce is in service of that outcome.

You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.

Pipeline & Revenue Accountability