Temporary Context Director, Media

Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships

Strong command of audience strategy, channel role definition, and reach/frequency implications

Ability to translate cultural research and data into clear, commercially grounded recommendations

Deep fluency in African-American consumer dynamics, subcultures, and media behaviors

Expertise evaluating media partners and partnerships using audience fit, indexing, and performance signals

Executive-level presentation and stakeholder management skills

$119,000 - $140,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

#LI-HYBRID

Lead integrated communications and cultural strategy across all McDonald’s AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems

Own annual and campaign-level StratPack deliverables (Fan Truth Tour, Pulse Reports, Competitive Reviews, Planning Sessions), ensuring outputs directly inform media, creative, and investment decisions

Direct media strategy inputs in partnership with MIAT and Publicis teams, shaping channel mix, audience strategy, well-rationalized media partner recommendations, custom partnership evaluation, and Investment Briefing recommendations

Lead Custom Partnerships strategy and oversight, from RFI/RFP development through execution, ensuring cultural credibility and measurable business impact

Pressure-test creative concepts, talent casting, and campaign rollouts through a culturally fluent lens rooted in African-American consumer insight

Provide ongoing audience intelligence and marketplace POV to inform Always-On brand stewardship and long-term planning

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

We are looking for a Context Director to join Translation.

This role is based in Brooklyn, New York with four days in-office and one day remote.