Growth Marketing Specialist, Direct Mail

A practical AI-first mindset.

You are comfortable testing new tools and finding smarter ways to work.

Genuine enthusiasm for HelloFresh’s mission and a hunger to grow.

Experience planning, executing, or supporting marketing campaigns with measurable performance goals.

Comfort working with acquisition and performance marketing metrics, including CAC, LTV, ROI, conversion, budget tracking, and campaign efficiency.

Experience using data to identify trends, summarize results, and make clear recommendations.

- A parental leave top-up program for expectant parents.

Growth & Development

- We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.

Work Hard & Have Fun

- From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!

HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Factor. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and enjoys turning data into clear actions that drive growth.

Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing Direct Mail acquisition campaigns that deliver against volume, CAC, ROI, and efficiency goals. You will help manage campaign operations from end to end, including audience planning, creative coordination, vendor management, budgeting, forecasting, execution, reporting, and post-campaign analysis.

You will work closely with internal teams and external partners to improve channel performance, scale what works, and identify new opportunities for growth. If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you.