asana
Product Marketing Director, Command by Asana
At a Glance
- Location
- Vancouver, British Columbia, Canada
- Work Regime
- hybrid
- Experience
- 8+ years
- Compensation
- base salary range is between $137,000 - $156,000 CAD The actual base salary wi
- Posted
- 2026-06-30T12:09:02-04:00
Key Requirements
Domain Knowledge
- Engineering
- Marketing
- SaaS
Benefits & Perks
ble and competitive benefits packages that support our employees worldwide a
Requirements
8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.
Strategic Growth Mindset:
Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.
Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.
AI & Tech Curiosity:
Responsibilities
Define and own the end-to-end go-to-market strategy
, partnering closely with the Integrated Campaigns team to drive measurable business results.
Develop and maintain messaging and positioning
that articulates how new applications serve enterprise needs and solve complex problems for technical personas.
Drive high-impact product launches
that generate market momentum, ranging from flagship releases to incremental feature updates.