Director, Social

7+ years of social media experience at a major brand, agency, or high-growth organization with a proven track record of building and scaling social communities, driving engagement, and delivering measurable business impact

Portfolio showcasing social-first work that demonstrates clear conceptual thinking, platform-native execution, strong visual storytelling, and documented results in reach, engagement, and brand growth

Ability to operate at both high-level strategy and hands-on production; experience leading video and content productions from concepting through distribution with extreme attention to detail and quality

Deep understanding of social media analytics, measurement frameworks, and platform tools; stays current on algorithm changes, emerging features, and cultural trends across all major platforms

Results-driven mindset that balances creative ambition with strategic thinking; ability to quickly learn new systems and adapt to evolving platforms, tools, and business needs

Creator/influencer ecosystem experience

While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥

Midi Health: Patient Journey

Mid Health Patient Testimonial (ad)

Midi Health Patient: Toi-yan

Midi Health Patient Testimonial: Dee

Midi Health Clinician Testimonial: Emy

We're looking for a strategic and creative leader to serve as our Director of Social Media.

In this role, you'll define and execute our social media vision, building a dynamic content ecosystem that drives brand awareness and increases reach, deepens community connection while leading cultural conversations, and, of course, supports business growth.

You'll lead our social presence across all platforms, establishing creative standards while staying ahead of cultural moments and platform evolution.

Refine our strategy and vision:

Develop and lead our social media strategy across all platforms (Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube), defining our content approach, community guidelines, and success metrics while staying ahead of trends and platform updates.

You’ll be responsible for defining our long-term content strategy, establishing creative standards and editorial direction, and ensuring all social content aligns with brand priorities while maintaining platform-native execution.

Midi Health is the fastest-growing virtual clinic focused exclusively on women’s midlife health. We deliver insurance-covered care for women navigating perimenopause, menopause, and other hormone-related health challenges. Our care model combines clinical expertise with technology to improve access, outcomes, and quality of life for millions of women.

We’ve raised backing from top-tier investors and are scaling rapidly, now caring for hundreds of thousands of patients across the U.S. If you’re energized by building in a fast-growth, mission-driven environment, we’d love to meet you!