Senior Manager, Brand Growth & Innovation

7+ years of brand management, innovation, or growth marketing experience within CPG, preferably food & beverage or premium consumer brands

Proven track record leading new product launches and commercialization initiatives

Strong innovation mindset with experience identifying and scaling new growth platforms

Excellent project management and organizational skills with ability to manage complex, cross-functional initiatives

Strong analytical and strategic thinking abilities with a data-driven approach to decision-making

Experience developing creative briefs and guiding integrated marketing campaigns

Thriving Wellness Community:

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:

24/7 online physician consultations

virtual mental health resources

life coaching

engaging employee community groups

Brand Strategy & Planning

Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans

Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints

Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs

Growth & Innovation Leadership

Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile.  Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

FIJI Water is seeking an experienced

Senior Manager, Brand Growth & Innovation

to lead the growth initiatives pipeline including partnerships, sponsorships, innovation, and special projects. This role plays a critical part in developing and refining the consumer marketing strategy while identifying new opportunities for product, packaging, partnerships, and category expansion.

This leader will work cross-functionally with our in-house creative agency, product development, and commercial teams to build and execute integrated marketing plans and bring innovation (new products, partnerships, sponsorships) to market. The role requires strong strategic thinking, operational excellence, and the ability to translate consumer insights into meaningful growth initiatives.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.