Marketing Manager, Fan Retention

5+ years’ experience in sports and digital brand marketing or customer marketing

Experience with Google Analytics and Salesforce Marketing Cloud

Experience with project management leadership & project management software

Experience with managing rewards or loyalty programs and ticketing platforms is preferred

Familiarity with marketing automation tools, email marketing platforms is a plus

A strategic thinker with strong analytical instincts, able to translate data and performance insights into actionable lifecycle strategies that drive measurable retention and renewal outcomes.

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits. The annual salary range for this position is

$80,000 – $120,000

. Base pay at time of offer will consider job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

Healthcare plans with 100% employer sponsored premiums for employees and dependents

Generous PTO plan that includes unlimited paid vacation to support employee health and well-being

As a member of the Business Strategy & Analytics team, the Marketing Manager, Fan Retention is responsible for executing targeted and engaging marketing campaigns across various stages of the fan lifecycle to drive retention growth of our Seattle Sounders FC and Seattle Reign FC Membership base.

Director of Lifecycle Marketing, this role will have ownership over all campaigns and communications to our members.

This role is focused on implementing strategies and campaigns that drive member satisfaction, member show rate, upgrades, and generate fan loyalty through personalized and data-driven initiatives.

Cross-departmental collaboration, understanding of club initiatives and priorities and the ability to create fan-forward campaigns and moments are key components of this role.

This role will be integral in achieving club fan growth goals, driving revenue and supporting key areas of the business including Season Member Renewals, member communications strategy, and satisfaction of our members for both Seattle Sounders FC and Seattle Reign FC.

Own the end-to-end execution of Season Ticket Member lifecycle campaigns, translating club growth and retention strategies into integrated, revenue-driving marketing initiatives across the full season.