Specialist, Field Marketing - Richmond

2+ years of experience in marketing, including leading teams and managing personnel.

Strategic thinker who demonstrates initiative, takes ownership, and drives projects to completion.

A natural 'connector' with outstanding communication and networking skills, capable of generating enthusiasm and opening doors to new opportunities.

Possesses a strong "can-do" attitude, strives for excellence, and maintains a keen eye for detail in every project.

Proven leadership ability, with expertise in motivating and fostering a collaborative team environment.

Skilled in analytical thinking, planning, budgeting, and project management.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $60,000

- $80,000. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

CONSUMER COLLECTING PROGRAM MANAGEMENT

Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and broaden the consumer base both on and off campus within your region.

Clearly communicate expectations and provide guidelines to Student Marketeers to enable them to effectively plan and implement strategies that promote trial experiences in the market and incorporate them into student life during key moments and consumption occasions.

Implement a robust sales support program to enhance distribution, energize the trade, and increase in-store visibility in and around university campuses.

Collaborate with your team to design exciting and relevant university initiatives that resonate with students and cultivate brand affinity and loyalty.

Leverage program tools and reporting features to guide a focused and effective strategy targeted at the most relevant student groups, monitor performance, and identify opportunities to reach new consumers, thereby optimizing program impact.

Reporting to the Manager of Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in positioning Red Bull as the leading brand in their region. The FMS represents Red Bull in their local market in a highly relevant manner, aligned with both global and national strategies and priorities. This role involves gathering critical local insights by building robust networks with specific communities and key influencers, including local creators.

The FMS contributes ideas for developing and executing innovative marketing initiatives tailored to local needs and characteristics across the four pillars of the marketing mix: Consumer Engagement, Sports, Culture, and Communication. These efforts also leverage both On-Premise and Off-Premise channels.

As a field-based representative, the Field Marketing Specialist manages a local team of Student Marketeers and brings the Red Bull brand to life on campuses and in the broader market, effectively engaging new target consumers.