Lifecycle Marketing Specialist

2–3 years of experience in lifecycle marketing, partnership marketing, or customer marketing at a B2B SaaS company, ideally with exposure to product-led growth (PLG) motions

Experience executing behavior-triggered, segmented email and in-app campaigns

Working knowledge of retention and expansion metrics: attach rates, cohorts, and LTV, not just open rates

Experience with HubSpot (required) and at least one in-app messaging tool (Pendo preferred)

Comfortable working with data — you can pull standard funnel reports and read Amplitude or Sigma dashboards with support from the team

Collaborative instincts: you know how to work across Product, CX, and Partnerships to get context, alignment, and creative assets without creating bottlenecks

At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.

Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.

$60,000 - $70,000 CAD

We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.

The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.

Integration attach rate is one of the clearest signs that practitioners are getting real, lasting value from Practice Better.

Your work will help ensure practitioners find the tools that fit their workflow, feel supported as their practice grows, and stay because the platform genuinely works for them.