Lead Product Marketing Manager - Verticals

7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.

Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market.

You should arrive with a strong point of view on verticalization.

Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.

A record of influencing product strategy using customer, competitive, market, and funnel evidence.

Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.

Flexible PTO

Centralized home-office equipment ordering

Health and wellness stipend

Budget for intra-office travel

Weekly coffee stipend

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.

Set the vertical portfolio strategy.

Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.

Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.

Become the market expert.

Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.