Growth Lead

5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus

Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation

Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed

Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action

Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts

Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow

Competitive health & dental insurance options, effective on your first day of employment

Flexible PTO

In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends

Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources

Annual stipend for professional development and continued learning

High performers at 5 years receive a generous stipend to use however you recharge best

GlossGenius is growing fast and the website is one of the highest-leverage surfaces we have — sitting at the intersection of Product, Design, Marketing, and Engineering and touching every prospective customer before they ever talk to anyone on our team.

This role owns it end-to-end, from the quarterly roadmap through execution, and is expected to bring both the strategic vision and the AI-powered experimentation needed to make it convert better over time.

As you demonstrate impact, you'll expand into other high-priority growth initiatives where your technical fluency and marketing instincts unlock the most value.

You will report to the VP of Growth Marketing.

Architect and own the GlossGenius website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance

Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences rather than just accelerating individual tasks

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.