Loyalty Marketing Analytics Intern

Currently enrolled in an undergraduate or graduate program with a focus on Data, Marketing Analytics, or a related field

Experience working within a Customer Data Platform (CDP) like Segment, Tealium, etc.

as well as analytics platforms like Amplitude, Adobe Analytics, etc.

Strong analytical curiosity and desire to understand customer behavior

Partner with Sales and Loyalty Marketing teams to develop B2B customer profiles and segments based on spend, trade/industry, and purchasing behavior leveraging our customer data

Analyze customer data to identify differences in needs, value drivers, and buying patterns across segments

Support hypothesis development around how messaging, offers, and channels should vary by segment

Create clear, executive-ready materials (slides / summaries) that communicate insights and recommendations

Assist with ad hoc data requests from the marketing team.