Senior Director, Digital Performance Marketing & Loyalty

10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.

Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.

Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.

10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.

Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.

Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

$195,000

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$299,000 USD

Digital Performance Marketing Strategy

Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.

Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.

Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.

Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.

Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja

, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Overview

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Senior Director of Digital Performance Marketing & Loyalty