Commercial Licensor Marketing Manager

What We’re Looking For:

8+ years (6+ years with MBA) experience in global strategy or global/international marketing/sales development

Ability to effectively communicate across stakeholders: experience setting agendas, leading meetings, and driving teams to clear action items

Strong PowerPoint and Excel skills, with Tableau familiarity

Strong analytical background with ability to present strategic roadmaps concisely

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join

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How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

The Opportunity:

This role partners closely with the Senior Director and is responsible for a key portfolio of partners and creates commercial plans to maximize their licensed brands/properties. This role will be a strategic partner to many internal & external teams. The ability to understand the big picture, while driving execution around the needs of the joint business, will serve them well.

What Your Impact Will Be:

Produce new business opportunities for key portfolio and provide input into business proposal creation

Lead competitive and category analysis (e.g., Circana/NPD) to identify white space opportunities, optimize product plans, and support new business proposals

Drive key commercial planning milestones ensuring alignment with global business objectives and partner priorities

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Entertainment Partnerships & Business Management team is responsible for managing relationships with partners (studios/licensors) and for maximizing our joint-licensed businesses around the world.

Our team manages relationships at both Global and Regional level, across North America, Europe, Latin America, and Asia-Pacific, serving as the portfolio manager on behalf of both Mattel and the partner. For newly available IP/properties, our team also manages commercial pitches and deal negotiations with regional external partners.

We focus 360 degree partnership management from business development to commercial execution by primarily working with our commercial teams across the globe, as well as our product & marketing teams, to ensure we jointly bring our best plans to retailers and consumers and ultimately drive the business. This often involves cross-Mattel collaboration with many teams such as sales, finance, etc.