upwork

Contract: Lifecycle Marketing Specialist

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At a Glance

Location
Remote
Work Regime
remote
Posted
2026-04-10T13:59:42-04:00

Key Requirements

Required Skills

CRM

Domain Knowledge

  • Automation
  • Marketing
  • Medical

Requirements

Proven experience executing lifecycle or CRM marketing campaigns, with hands-on use of Braze or a similar marketing automation platform.

Experience building and optimizing nurture sequences for demand generation, activation, or retention efforts.

Proficiency using AI tools to support campaign development (e.g., drafting copy, summarizing insights, accelerating testing), with careful validation of outputs.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts.