Associate Director, Audience Development

10 years in audience strategy and insights, content strategy, growth strategy for a digital publisher, tech nonprofit, or mission-driven brand.

You are proficient with multiple search analytics tools

on newsletter programs and platform packaging strategies.

bridging editorial with digital, marketing and analytical teams around shared audience goals.

You've led nascent AI optimization

across digital and editorial teams in publishing environments.

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.

Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.

Learn more about how CR advocates on behalf of our employees.

OVERVIEW

Our Audience Development team operationalizes Consumer Reports’ mission to create a safer, fairer, and more transparent marketplace, ensuring our trusted, independent guidance is highly visible wherever people make decisions—across traditional search, answer engines, newsletters, CR’s app, alerts, and social and emerging platforms. In a time of information overload, misinformation, and peak distrust, this is more important than ever.

We’re looking for an experienced data detective, diplomat, and leader—the Associate Director, Audience Development will help drive audience strategy,  activating and nurturing discoverability, engagement, and conversion across onsite and offsite channels, organic and paid, working collaboratively, cross-functionally, or independently, as needed.  Reporting to CR’s Executive Managing Editor, you will act as the primary liaison for audience priorities and strategic alignment across CR divisions, spanning product management, marketing, and editorial, among others.