Marketing Performance Analyst

Associate-Mid Level

The Marketing Performance Analyst plays a critical role in helping the VP of Demand Generation execute and optimize a high-performing demand engine. This role is responsible for analyzing campaign performance, monitoring funnel health, and delivering actionable insights that drive pipeline growth and marketing efficiency. You will partner closely with Demand Generation, Marketing Operations, Product Marketing, and Revenue Operations to ensure accurate reporting, strong attribution, and data-driven decision-making. This role is ideal for someone who thrives on data, understands B2B buyer journeys, and enjoys translating analytics into strategic recommendations that impact revenue.

The position can be performed remotely. Applicants must hold Canadian citizenship or U.S. citizenship or U.S. permanent resident status.

Responsibilities

Full-Funnel Performance Insight

Analyze performance across all demand channels.

Monitor funnel health from MQL to Closed/Won, identifying gaps and optimization opportunities.