Operator in Residence

Real operator experience at scale You've been accountable for marketing performance, not as an agency buyer or advisor, but as someone with skin in the game at a brand doing meaningful revenue.

You've made budget calls with imperfect data, defended channel spend to a CFO, and felt the organizational complexity that makes good measurement advice hard to act on.

You don't need to build the models; you need to make them mean something to an operator who has to act on them.

Paid media and channel expertise 5+ years running or closely overseeing paid media across Meta, Google, TikTok, or similar platforms at meaningful scale.

You understand platform mechanics, attribution windows, and reporting gaps, and you have formed, articulable opinions about how each platform works and what it systematically gets wrong.

Omnichannel fluency You understand what it means to run marketing across DTC, Amazon, wholesale, and retail simultaneously, and why the attribution problems that creates are genuinely hard.

Lead measurement strategy for Compass brands

Own the full measurement conversation arc, from kickoff and test design through results interpretation and what-comes-next recommendations, for a portfolio of 8–9 figure brands

Translate MMM, incrementality, and attribution model outputs into operator-native decisions: not "here's what the model says," but "here's what it means for your channel mix and your next budget call"

Sequence tests intelligently across channels based on the brand's spend levels, organizational capacity, and the questions that actually matter to their business right now

Interpret results for non-technical stakeholders: explain what a null result means, what 80% confidence does and doesn't authorize, and how an Amazon halo effect finding changes cross-channel thinking

Help brands build a measurement roadmap over time, not just run one-off tests