Senior Manager, Direct Marketing - Stewardship and Engagement

7+ years of progressive fundraising or donor engagement experience, with demonstrated success designing and implementing donor journeys and stewardship programs that retain and grow donor value.

Experience developing and testing fundraising offers to engage new audiences and increase donor value.

Proven ability to use data and insight to inform strategy, decision‑making, and performance improvement.

Strong understanding of donor motivations, behaviours, and relationship management.

Big picture thinker with the ability to translate strategy into practical execution.

Flexible, action‑oriented, and able to operate with urgency to deliver results.

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.

This role offers a hiring range of $95,000 to $120,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

The Senior Manager, Direct Marketing Stewardship and engagement is responsible for designing and leading integrated donor stewardship and relationship cultivation strategies across key fundraising audiences, including annual donors, recurring donors, and lapsed donor segments.

This role focuses on strengthening donor relationships over time, improving retention, reactivation, and donor value, and ensuring donors experience thoughtful, relevant, and timely engagement across channels and programs.

Working closely with cross‑functional partners, including the Intermediate Giving, Development and Constituent Experience teams, this role ensures stewardship, engagement strategies, and fundraising offers are aligned to support healthy donor continuity and informed transitions across programs.

The Senior Manager leads a small team and plays a key role in shaping strategy, setting priorities, and translating insights into practical, executable programs that balance donor experience with business objectives.

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please

visit our website

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