Marketing Specialist – Channel Execution Canada (12 – 18 Months term)

Bachelor\u2019s degree in Business, Communications, Marketing, Advertising, or related discipline.

Minimum 8-10 years of experience in a marketing role in retail, advertising agency and/or similar industry.

Previous retail promotional experience is required.\u00A0

Ability to easily build and maintain relationships with stakeholders.

Excellent communication, strong analytics & problem-solving skills.

A place where you can take your career in the direction you want to grow and go

Sunoco\u2019s Marketing Specialist will play a key role on the Channel Execution team to support all foundational marketing activities, focusing on in-store signage for Retail Services (Food, Coffee, Carwash, Windshield Washer, etc.), product collateral, media, and budget management. This role is critical in driving sales and conversion at our sites by leading consumer touchpoints to achieve our corporate same-store sales goals. This role will also manage media planning and execution, as well as oversee budget tracking and reporting to ensure campaigns are delivered on time and within financial targets.

The Marketing Specialist will work to enhance the overall consumer journey and in-store communication tools, while bringing forward innovative ideas on how Sunoco can increase backcourt purchases. They will be responsible for executing the marketing signage plan and media that aligns organizational priorities, meets consumer expectations, and supports overall business objectives. Their focus will be to collaborate with their team and cross-functional departments, championing Operational Excellence, to determine what signage is required, what messaging resonates with consumers to drive specific behaviors, and lead all planning and execution.

Retail Services Signage

Develop Signage Plan & Guidelines: Create and maintain a comprehensive signage plan for Retail Services categories (Food, Coffee, Carwash, Windshield Washer, etc.). This includes designing templates and establishing store guidelines under the direction of the Channel Execution CA Manager & aligned with the Retail & Fuels Signage Lead.

Determine Signage Needs: Work with signage lead to identify the appropriate number, type, and placement of signs for each category to ensure effective messaging and customer engagement.