Marketing Analyst, Lottery

Bachelor's, graduate degree, or equivalent in Marketing Analytics, Marketing, or Economics related field.

3-5 years' experience in performance marketing, marketing analysis, campaign reporting, digital analytics, or similar field, either client or agency-side.

Proven experience in performance marketing, attribution, conversion analysis, audience segmentation, and customer acquisition.

Experience with multi-channel marketing including email, paid search, paid social, display, video, website, and social media.

Experience working with CRM and marketing automation platforms (e.g., Salesforce, Mailchimp, ActiveCampaign)

Hands-on experience using Google Analytics 4 to measure campaign performance, track conversions, and develop actionable insights.

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At The PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

What you can expect from working at The PMCF:

A sense of purpose that you won’t get anywhere else. You will be making a difference for millions of people impacted by cancer

An open-minded and friendly culture that encourages you to bring your best ideas forward

A hybrid work environment that fosters collaboration and teamwork. Our in-office days are

Customer and Business Operations

Director, Analytics & Insights

We are seeking a Marketing Analyst who is responsible for evaluating and optimizing integrated marketing campaigns across digital and mass media channels within our Lottery business.

Working closely with Marketing, Analytics & Insights, Lottery Operations, agencies, and vendors, the Marketing Analyst will provide an understanding of campaign effectiveness and revenue contribution through campaign reporting, attribution, audience strategy, testing, and post-campaign analysis.

This role supports marketing performance measurement and attribution, with a focus on turning campaign, audience, channel, and conversion data into clear insights that help teams make better decisions, improve supporter engagement, and grow revenue.

Measure and report on integrated campaign performance across mail, email, phone, SMS, paid media, organic social, website, video, and other marketing channels.

At The Princess Margaret Cancer Foundation (PMCF), our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will

Carry The Fire

for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.