Senior Director of Paid Social Growth

As our Senior Director of Paid Social Growth, you will own and scale one of the most critical growth engines in the company. You will manage a multi-million-dollar global paid social budget across Meta, TikTok, YouTube, and emerging platforms. Your work will drive efficient acquisition, expand long-term LTV, accelerate creative innovation, and unlock new areas of growth.

You will shape the channel’s long-term roadmap, architect our experimentation engine, and partner with senior leadership to guide investment strategy and uncover the next horizon of global performance. This is a rare opportunity for a world-class leader to influence creative, analytics, strategy, and company-wide planning. All of this is in service of a mission that deeply matters.

If you are a strategic, analytically sharp, creatively driven growth leader who thrives in a fast-paced, mission-oriented environment, we would love to meet you.

Bachelor’s or Master’s degree in Marketing, Business, or a related field.

10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms.

Remote work with regular in-person bonding experiences sponsored by the company

Competitive compensation

Holistic perks program (including free therapy, employee wellness, and more)

Excellent health, dental, and vision coverage

401k benefits with employer matching contribution

The chance to build something that changes lives – and that

Paid Social Strategy & Execution

Own end-to-end paid social growth strategy and execution across global markets.

Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.

Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy.

Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance.

Creative Strategy, Performance and Innovation

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Senior Director of Paid Social Growth at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.